As a business owner, giving your venture a boost will be one of your top priorities, but you know what a challenge it can be as an entrepreneur. You can be short on cash for big marketing strategies or you can have time constraints to focus on growth when you have to handle so many other things simultaneously.
So, let’s assume that you are a founder, how do you plan to boost your sales and level-up your business?
Growth hacking is the answer. Essentially, it is the process of experimenting with marketing, product development, sales segments, and other domains to examine the best route to evolve a business.
No matter how brilliant your business idea may be unless you work for it, it won’t turn into a multimillion-dollar company. There are some golden rules to remember on the road to success and hundreds of amazing strategies and hacks to keep you going along the way.
Below are some simple growth hacks that small-business owners must implement to help them expand their businesses in a very short period of time.
Content Marketing Should be the First Priority
Content marketing costs 62 percent less and delivers about three times more leads than conventional marketing, making it a lucrative technique for small businesses.
Having a blog page on your website that provides entertaining and valuable content positions your company as the leader in your industry and will help you develop a relationship of confidence with your audience.
Neil Patel’s blog, for instance, is clean and to the point with calls-to-action to help monetize his traffic.
Blog posts can also bring more visitors, boost your SEO, and convert prospects into leads. To draw more of your target audience to your web and to expand your customer base, research high-volume/low-competition keywords for your blog posts.
Using Customer Retargeting on Facebook and Google.
Usually, a customer visits a website nine times before buying, according to a Digital Marketing Consultant, so retargeting is a valuable growth hack to get those sales that you would have otherwise missed out on. Retargeting for Facebook and Google requires a pixel that you add to your website which then allows you to display targeted advertising to people who have visited your website before.
When your past visitors are browsing other sites on the web, they will see appealing ads for your company convincing them to come back to you.
You want all your visitors to return, don’t you? So by approaching them again using Facebook and Google retargeting, make sure to play strong and stay on top of their minds
Use Exit-Intent Coupons
Looking for a brilliant way to create your email list and inspire individuals to make a purchase? Give your visitors a discount in return for their email addresses. People love getting discounts, so everyone will grab the opportunity to save.
A perfect way to catch the attention of your visitors is also to use an exit-intent popup, as it can detect when a visitor is about to leave your website and deliver a coupon at exactly the right time. Overall, it’s an awesome tool to increase your conversions and boost your bounce rate.
Social Proof is Vital
Before making a purchase, most customers would want to look for reviews. In fact, a survey conducted by Bright Local revealed that 84 percent of people voted for trusted online reviews and testimonials just as they would a personal recommendation. So, make it simple for your customers and show your website’s feedback right on the pages upfront.
For example: The Slack website helps visitors to understand how many great businesses are using its product.
Showing feedback on your website from some of your happy customers will help drive visitors who are hesitating to make a purchase. People buy from businesses they trust, so incorporating social proof demonstrates that you are a trusted brand in your industry.
Use Upgraded Content
Providing upgrades to content on your blog posts is a perfect way to quickly expand your email list. In essence, a content update is a freebie offered inside the post that is connected to the subject of the blog post.
For example, in exchange for their email address, you can give your readers a free, downloadable PDF. If you have created an insightful blog post that has already engaged your followers, they will probably be interested in the additional content you provide and click on the download button.
Use Calls-To-Action on Social Media
Want your fans to do something for you on social media? Only ask them! You will boost your comments, likes and shares by using calls-to-action across your social media pages. To enter your mailing list or sign up for your course, you can also guide customers to your website.
For instance, Hubspot Academy uses its Twitter account to let followers know about its latest courses.
Make sure your call-to-action is simple and straightforward, whether you are asking your audience to share, like, or sign up. The easier it is for them to do it, the more likely they will take the action you want them to take.
Ask for Reviews and Recommendations
The best way to find out what’s working with your organization and what’s not is by specifically asking your customers. In any business, there is always room for improvement and, of course, improving your customer service or user experience will actually increase your sales and revenue.
Here’s another hack: consider using a popup to seek input or sending an email to customers who have recently made a purchase. It will help you ensure that potential customers have an even better experience by being conscious of all the challenges your customers might encounter.
So, there are a few benefits that growth-hacking can offer: These techniques are a smart way to scale up your business instead of wasting your time with unsuccessful ads. Your small company will compete with the big players using these tips, and you will not have to invest a lot.
If you like these hacks and want to know more, show some love by getting in touch with us.